Japanese designer, pioneer of streetwear, influencer, musician and founder of Fragment has dressed the iconic TAG Heuer Carrera in a new outfit.
TAG Heuer Carrera borrows its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s. Designed in 1963, the first chronograph immediately conquered the hearts of many thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push buttons were easy to move, and the broad, minimalist dial featured clear indexes and subdivisions, and slightly recessed counters.
This original model from 1963 was the very model chosen by Hiroshi Fujiwara as the model to adapt and transform into a Fragment-style masterpiece. Thus, the TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara is a tribute to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model.
The watch attracts attention thanks to its new powerhouse strap design in black. An additional black and grey NATO strap is included in the display case. Three black counters with lacquered white hands garnish the black dial: a minute counter at 3 o’clock, a permanent second subdial at 6 o’clock and an hour counter at 9 o’clock. Beige indexes and rhodium-plated hour and minute hands with beige SuperLuminova complement the sleek black dial, which also features a silver flange and the famous signature logo at 12 o’clock. The shimmering 39 mm stainless-steel case has a special stainless-steel screw-down sapphire caseback, specially engraved with its limited-edition number.
The timepiece is limited to 500 models and is available exclusively in TAG Heuer boutiques and at www.tagheuer.com
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