House of Hazelwood, the owner of the greatest inventory of aged Scotch whisky held anywhere in the world, partnered with Speakeasy Co. – one of the most innovative e-commerce platforms in the alcohol industry.
House of Hazelwood started as a personal collection of whisky of the Gordon family in Dufftown. For almost one hundred years, generations of the family have carefully laid down stocks of whisky for special occasions and personal consumption. This rare collection is available to consumers via e-commerce, thanks to partnership with Speakeasy. The platform keeps the three-tier system intact, by creating a branded e-commerce shop for House of Hazelwood to connect directly with the consumer.
Being able to bring this incredible collection to consumers has been truly special. While we’ve worked with some remarkable brands in the past, we’ve never worked with a brand quite like this, that has such a storied collection. Our centralized fulfillment model allows us to support hard-to-find, premium products such as those from House of Hazelwood. Being able to offer House of Hazelwood access to their customers online for the first time, given the fact that they only recently launched, is something that we’re extremely proud of. For a brand as hyper-allocated as House of Hazelwood, our model is truly the ideal model, across both e-commerce platforms and brick-and-mortar, that would work. – Josh Jacobs, Co-Founder and CEO of Speakeasy
As part of the offering on Speakeasy is The Charles Gordon Collection – a collection of rare Scotch whiskies which represent some of the most remarkable stock held within the inventory. These whiskies draw on stocks laid down under the supervision of Charles Gordon. Some casks are aged for almost sixty years, with bottles priced in the thousands, and bottles including The Next Chapter, The Unknown, and more. Also being offered via Speakeasy, The Legacy Collection includes aged Scotch whiskies hand-picked to showcase seminal moments in the history of Scotch whisky production, with bottles including: The Eight Grain, The Lowlander and A Trail of Smoke.
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