The relationship between art and real estate is a tale as old as time. While opulent paintings and photos are commonly featured throughout high-end condominiums and apartments, there’s a new wave of luxury residential buildings on New Jersey’s flourishing Gold Coast that go beyond utilizing art as just decor and embrace it as an amenity. From massive green walls to unconventional collaborations, these buildings are activating their communal spaces with uniquely curated pieces.
At the luxury Weehawken waterfront condominium Avora, developer Landsea Homes recently launched Arts Avora, an exciting new initiative that brings inspiring art into the building’s lobby and amenities to compliment the stunning communal spaces envisioned by boutique interior design studio Lauren Jayne Design. Created in collaboration with Hoboken-based Barsky Gallery, the permanent installation features works by emerging artist Hanna Margetson-Rushmore that reflects the language and geometry of Avora’s modern architecture in addition to landscape and waterscape photography by French photographer Fabrice Silly that are in dialogue with the building’s vibrant waterfront location and dramatic views of the Manhattan skyline and Hudson River.
Slightly further down the coast in Jersey City’s thriving Newport neighborhood, LeFrak’s award-winning rental tower Ellipse includes a striking mural inside the lobby to mark a grand sense of arrival. Spanning an entire wall, the living green wall mural depicts a scene of a sailor crossing the Hudson River between Manhattan and Newport, a scene that will only become more vibrant and complex with time as the plants continue to grow. Additionally, Ellipse will also be home to a commissioned sculpture that is being unveiled this fall.
Jersey City Urby
Jersey City Urby, the tallest residential building in New Jersey and second of four Urby developments, is known for its eye-catching catelieverd design, unique collective spaces and robust events calendar that engages both residents and the surrounding community. In addition to its innovative architecture, Jersey City Urby incorporated vibrant artwork by renowned Belgian street artist Steve Locatelli inside its parking garage. Known for his brightly colored pieces that often feature skulls, Steve created two striking murals that span two opposing walls inside the garage, one featuring a skull in red and purple hues; the other depicting a women with vibrant hair that flows along the wall.
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