Selling a high-end home is different than selling just any house. When it comes to high end home sales, there are certain professionals and marketing techniques that can help bring qualified buyers and the sales price you’re aiming for.
Someone looking to buy a luxury home probably isn’t just walking into open houses.
From the right photography to staging, this guide will go over everything you need to know about how to sell a high end home.
Work With an Agent Who Specializes in High End Home Sales
Not every realtor knows how to sell a luxury home. You want to find a local realtor who knows the luxury home market.
A professional realtor who specializes in luxury homes or who has sold a lot of high-end homes in the past knows the market and what gets homes sold quickly and for top dollar.
Working with the right local realtor also means that they have access to a pool of other local luxury agents and potential buyers.
Stage Your Home
The luxury home market can be very different than other housing markets. People looking at luxury homes don’t want to see fixer-uppers or homes for sale Tennessee, New York, Boston, Los Angeles, or any other big city that needs work.
This is where professional staging can really help sell your home and set it apart. When a luxury home is staged well it will make potential buyers feel at home.
Newsday reports a study from the American Association of Realtors where 44% of the homes that were staffed increased the value of their homes.
In a large home, when people tour it empty, large areas can be confusing and overwhelming. Staging will give every inch a purpose and help warm it up.
Have Professional Photos Taken
Professional photos can really make a big impact on how quickly your home sells. Buyers looking online don’t want to see dark photos with a poor resolution.
High-quality, well-lit and staged photos are what buyers will expect when they are searching for a high end home.
Your realtor will typically coordinate the photography and work with you on any prep you need to do ahead of time.
Set the Right Price
When you are selling any home, setting the right price is key. If you price your home too high, your house may sit on the market for too long.
While you may think a higher listing price will give you more money or room to negotiate, if it is on the market too long, it may just sit empty costing you a lot of money in carrying costs.
Talk with your realtor about comparable properties and your end goals.
When it comes to marketing your luxury home, you want to give a little more thought to the marketing than you would another home. Luxury homes might need a little more effort put into marketing.
Think of your luxury home as a brand. This brand will not only sell your home but a lifestyle.
Photos, property websites, aerial photography, and virtual tours can all help in marketing your home. According to Fast Company, drones are also less expensive than helicopters.
The Best Practices for Selling a High End Home
When selling your home, there are a few best practices to keep in mind. High end home sales need proper photography, unique marketing, and the right realtor to help them sell quickly and for your target price.
Remember to showcase your home’s best features and do so with the high-quality staging, photography, and marketing, luxury buyers expect.
For more real estate guides and tips, check out our real estate section for great resources on everything home.
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