Hublot and Takashi Murakami launched thirteen new NFTs and thirteen unique timepieces at an exclusive event at the Glass House in New York. These unique NFTs are inspired by Japanese video games and TV from the 1970s as well as the Classic Fusion Takashi Murakami All Black, the first collaboration between the Swiss watchmaker and Takashi Murakami launched in January 2021. NFTs are linked to a limited edition of 13 new and unique Classic Fusion watches that will be at Watches & Wonders 2023 in Geneva. Twelve of these watches will be available for purchase exclusively online, which can only be accessed by owners of at least one of the 324 NFTs is sued in April 2022 as part of the third collaboration between Hublot and Takashi Murakami. These 324 NFTs were originally offered to owners of one of the two Hublot x Takashi Murakami watch models (Classic Fusion Takashi Murakami All Black & Classic Fusion Takashi Murakami Sapphire Rainbow), before they were allowed to be exchanged on the decentralized NFT trading platform, OpenSea. Each buyer lucky enough to purchase one of the 12 new unique watches will receive a corresponding exclusive NFT.
The 13th watch of the Hublot and Takashi Murakami collection, unveiled in New York, is the Classic Fusion Takashi Murakami Black Ceramic Rainbow. Tthis timepiece reinterprets the signature emblem of Takashi Murakami: the smiling flower. Here, the 12 petals of the flower form a perfect gradient of rubies, sapphires, amethysts, tsavorites and topaz. Thanks to the ball-bearing system developed by Hublot’s engineers, the petals create a spectacle of color as they spin on an axis with each movement. The center of the smiling flower is placed on top of the sapphire glass to create a three-dimensional effect.
The twelve other references recall the master flower and represent one of the petals. Twelve references for twelve hours on the dial, and twelve NFTs.
Over a period of one year, the collectors will have the opportunity to trade the twelve NFTs on the OpenSea platform. In April 2024, at the end of this period, only the collector who has managed to collect all 12 of the new unique NFTs will be eligible to purchase the thirteenth and most sought-after watch: the Classic Fusion Takashi Murakami Black Ceramic Rainbow. If no single person has managed to gather all twelve NFTs, the watch will be auctioned by Hublot to raise funds for charity.
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