Hublot and Takashi Murakami present two NFT digital works inspired by the first two watches launched jointly by the Swiss watchmaker and the great Japanese artist in 2021. 200 pieces of the Hublot Classic Fusion Takashi Murakami All Black and 100 pieces of the Classic Fusion Takashi Murakami Sapphire Rainbow were sold out in just a few days.
Two static NFTs feature the smiling flower, the iconic theme of Murakami’s work and his Superflat artistic movement. The first NFT, which is based on the Hublot Classic Fusion Takashi Murakami All Black version, is a limited edition of 216, while the second, which will recreate the colors of the highly exclusive Classic Fusion Takashi Murakami Sapphire Rainbow version, will be a limited edition of 108. These digital works were mainly created for the current owners of two limited-edition watches, to whom they will be offered under certain conditions. The current owners of these watches are able to actively claim the NFT starting from 1st April 2022 and no later than 25th April 2022. If they claim and wish, these watch owners may then receive their free NFT in their eWallet. In May, Hublot will then open a page on a decentralized non-fungible token marketplace, where owners may exchange their NFTs.
The launch of the Hublot Classic Fusion Takashi Murakami NFTs is supported by a very arty promotional campaign, based on the principles of guerrilla marketing. After being presented at Watches & Wonders, the watchmaking fair in Geneva, posters went up secretively in London and New York and giant light projections illuminate iconic buildings.
A limited number of these NFT’s will be available to the public in May 2022.
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