Hublot announces the American contemporary artist Daniel Arsham – known for his works across painting, sculpture, installation, and film – as a new Ambassador. The New York City-based artist has frequently explored the concept of time throughout his oeuvre, particularly through his Connecting Time series of works and his iconic Hourglass. To begin the collaboration, Daniel Arsham created a Hublot-inspired 20-metre sundial installation in the Zermatt snowscape in Schwarzsee, at 2583m.
Zermatt was a natural location to kick off the collaboration with Daniel Arsham. This Hublot town features the wood-panelled, chalet-style Hublot Boutique Zermatt, and the resort carries Hublot signage and keeps time by Hublot clocks. Visitors use the Hublot-Express high-speed chairlift that climbs 954 meters up the mountain to the top station. Since 2017, Hublot has introduced four limited-edition watches celebrating the loyal bond that ties Hublot and Zermatt together.
Titled Light & Time, the artist’s temporary 20-meter installation uses natural elements to connect the roots of timekeeping with the craftsmanship in land art. The functioning outdoor timekeeping installation is based on the shadows cast by the quartz crystal shaped obelisk. As the sun moves throughout the day, the shadow cast by the central pointer shows the time in the raked snow. Created out of the natural elements in the Swiss Alps, the sundial reflects Hublot’s design language, integrating Hublot’s famous elements such as the famous screws that hold the Big Bang’s bezel in place. The installation will only be visible from the top of the mountain.
This year is a significant year Daniel celebrates 20 years since he was awarded the Gelman Trust Fellowship Award and won the prestigious GNMH Award. He has since become one of the industry’s most influential and in-demand contemporary artists. He studied at Cooper Union in New York and has exhibited in New York, Paris, Tokyo, Shanghai, Los Angeles and London, and counts among his past collaborators fashion designer Hedi Slimane, artistic director of Dior Kim Jones, Porsche and Pokémon. Daniel Arsham joins the Hublot Family of Ambassadors from the worlds of art and music, alongside luminaries such as Richard Orlinski, Takashi Murakami, Maxime Plescia-Buchi, Lang Lang and Samuel Ross.
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