Swiss luxury watchmaker Hublot celebrates the second anniversary of its partnership with Lapland Ice Driving and test drives a Ferrari on ice.
Lapland Ice Driving was established in 2006 by Éric Gallardo, an automotive engineer and former test and racing driver. A tiny village Arjeplog in Swedish Lapland was the setting for Hublot’s second consecutive annual visit to Lapland Ice Driving. This unique experience takes place in extreme conditions, on a lake covering 1200 hectares and at temperatures approaching minus 40 degrees.
Each year from January to March, the lake is completely frozen, becoming an ideal testing space for ice drivers. Almost 50 km of track are cut into its surface to form speed and technical circuits. These include exact full-scale replicas of four Formula 1 circuits: Yas Marina, Paul Ricard, Nürburgring and Silverstone.
Hublot’s status as partner and Official Timekeeper for Lapland Ice Driving enhances its motorsport profile, complementing its close and productive collaboration with Ferrari. This partnership lets drivers get behind the wheel of specially adapted Ferraris that are capable of speeds of up to 200 km/h on ice. These training days form part of exclusive packages that include snowmobiling, excursions beyond the Arctic Circle, trips to observe the Northern Lights and overnight stays in the magical village of Arjeplog.
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