Samuel Ross is a generational artist whose work reflects a continuous process of renewal. Known for his polymathic approach, he has seamlessly integrated his creativity into various forms – painting, sculpture, furniture, industrial design, and fashion. His journey, marked by the founding of A-Cold-Wall* in 2015 and SR_A in 2019, has been nothing short of revolutionary. Ross’s influence extends beyond the realm of personal expression; it transcends into immersive collaborations with global giants such as Beats, Nike, Timberland, Converse, Dr. Martens, and Hublot. His distinctive design language has garnered recognition, earning him a coveted spot on Forbes’ “30 under 30 Europe” list in 2020, along with prestigious awards like the GQ Fashion Awards and British Fashion Awards.
At the heart of Ross’s recent creative venture, SR_A, lies a commitment to redefining luxury goods for the millennial generation. The brand, founded in the same year Ross received the Hublot Design Prize, reflects his unwavering dedication to pushing boundaries and reshaping conventional aesthetics.
The collaboration between Samuel Ross and Hublot, initiated in 2020, has given birth to a masterpiece – the Big Bang Tourbillon SR_A. This timepiece is a testament to Ross’s ability to infuse his artistic language into the world of watchmaking, creating a harmonious blend of precision, clarity, and choice.
Ross’s attention to detail is evident in the subtle yet insightful modifications he introduces in this new iteration. The watch case, crafted from shiny micro-blasted titanium, exudes an industrial look that is heightened by a rough laser engraving of the Hublot logo on the clasp. The crown, molded in gray rubber, adds to the overall gray monochrome aesthetic, harmonizing with the three rubber straps in black, white, and vivid green.
Drawing inspiration from his earlier collaboration with Hublot, Ross employs the hexagonal honeycomb shape—a symbol of Nature’s sacred geometry. This pattern, with its perfect six equal sides, serves both a functional and aesthetic purpose, mirroring the intricacies of a watch.
Ross’s play on transparency and the juxtaposition of contrasting materials in the Big Bang Tourbillon SR_A reflect his commitment to balance the organic and the industrial. The watch, like Ross’s other designs, is conceived as a durable, ergonomic, and incredibly lightweight object – designed to be worn on the wrist.
Underneath the artistry lies the technical prowess of the 282-component Manufacture HUB6035 caliber, beating at 3 Hz with a remarkable 72-hour power reserve. Limited to a 50-piece edition, the Big Bang Tourbillon SR_A is a manifestation of Ross’s vision, a fusion of art and precision that transcends conventional boundaries.
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