The Bespoke Collective of designers, engineers, and craftspeople who operate from The Home of Rolls-Royce in Goodwood, West Sussex spare no effort to bring the clients’ Bespoke visions to life. This highly creative group of specialists presented Illuminated Fascia: a Bespoke feature created exclusively for new Ghost ahead of its global premiere on September 1 at 13:00 BST via rolls-roycemotorcars.com.
Illuminated Fascia was developed over the course of two years and required more than 10,000 collective hours to be finished. It integrates the glowing Ghost nameplate surrounded by more than 850 stars into the interior suite of new Ghost. Located on the passenger side of the dashboard, the constellation and wordmark are invisible when the car is not in operation.
Illuminated Fascia was formed following the marque’s decision to pursue a Post Opulent design direction with new Ghost: itself, a direct response to feedback provided by Ghost clients prior to the motor car’s development. Busy, superficial detailing was rejected in favour of more refined means for customers to realise their Bespoke visions. In this spirit, the Bespoke Collective chose not to use simple screen technology to achieve the effect they desired. Instead, they embarked on creating a highly complex and authentic true luxury innovation.
152 LEDs were mounted above and beneath the fascia. To ensure that the Ghost graphic is illuminated evenly, a 2 millimetre-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. It creates a twinkling effect as the eyes moves across the fascia, repeating the subtle twinkle of Starlight Headliner.
To make the Illuminated Fascia completely invisible while not operational, three layers of composite materials are used. The first is a Piano Black substrate, which is laser etched to remove the black coloring and allow light to shine through the Ghost wordmark and star cluster. This is then overlaid with a layer of dark-tinted lacquer, hiding the lettering when not in use. The fascia is sealed with a layer of subtly tinted lacquer before being hand polished to achieve a perfectly uniform 0.5mm thick, high-gloss finish.
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