Rolls-Royce unveiled its redesigned showroom in Sunningdale. With a deep understanding of its clientele and an unwavering commitment to excellence, the luxury automaker aims to provide a truly immersive and unparalleled experience for its discerning patrons.
Situated in the heart of Sunningdale, the redesigned space is a testament to Rolls-Royce’s dedication to architectural and aesthetic brilliance. Extensively extended, the showroom now boasts a contemporary visual identity crafted by the renowned agency Pentagram. The facade, mirroring Rolls-Royce’s iconic Pantheon grille, invites patrons into a world of sophistication and creativity. The Spirit of Ecstasy crowns the entrance, setting the tone for the extraordinary experience that awaits within.
The two-level showroom is a masterful blend of modern luxury and heritage, recognizing the importance of Rolls-Royce’s storied past. Inside, clients are welcomed by the Cabinet of Curiosities – a collection of intriguing design objects that sparks imagination and conversation during the commission process. The pièce de résistance, the Atelier, showcases the pinnacle of craftsmanship, featuring wood veneers, leathers, and embroidery threads in a mesmerizing array of colors. Clients can envision their dream commissions coming to life in this sensory-inspired room.
A new addition to the showroom is a terrace that offers panoramic views of the Berkshire countryside – a serene space for clients to connect with the brand on a deeper level. The Sunningdale showroom’s commitment to excellence has not gone unnoticed, earning prestigious awards such as the ‘Global Bespoke Dealer of the Year’ in 2020 and ‘Regional Provenance Dealership of the Year’ in 2022. These accolades underscore the dealership’s dedication to delivering personalized experiences and maintaining the highest standards in the world of luxury automobiles.
Rolls-Royce, renowned for its unmistakable and iconic designs, ensures that each model enjoys its dedicated space within the showroom. Framed and presented according to its unique personality and characteristics, every Rolls-Royce model becomes a design icon in its own right.
Be the first to leave a review.