Gucci‘s Creative Director Alessandro Michele has been digging through archives to find inspiration for a new handbag from decades ago. The result is Gucci Attache handbag line that reinterprets tradition and House codes while transporting a silhouette evocative of the 1970s into the present.
Attache, the French word for “hook,” represents both a concept of geometry and closing in on oneself as well as the metallic G-shaped clasp that attaches the two corners of the bag. Such a solution allows the silhouette to be transformed from a half-moon-shaped top handle or shoulder bag to a practical messenger.
I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility. – Alessandro Michele
The Gucci Attache is the star of the latest Guccu campaign. It was shot by Art Director and photographer Max Siedentopf against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that accessory that is the expression of a culture of appearance and practicality.
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