To celebrate the 75th anniversary of its bamboo top-handle bags, Gucci has created a short film entitled Kaguya by Gucci. Inspired by an ancient Japanese story called “Taketori Monogatari’”(The Tale of the Bamboo Cutter), the video stars Hikari Mitsushima, Aoi Yamada, and Eita Nagayama alongside the Gucci Bamboo 1947 and Gucci Diana Beloved lines.
Directed by Makoto Nagahisa, Kaguya by Gucci takes place in a Tokyo betwixt and between reality and a dream. Dressed in looks from the Gucci Love Parade collection, Japanese actress Hikari Mitsushima, model Aoi Yamada, and Japanese actor Eita Nagayama star in the story that sheds a new light on the Gucci Bamboo 1947 and Gucci Diana Beloved lines. Written by an unknown author in the late 9th or early 10th century, the ‘Tale of the Bamboo Cutter,’ also known as ‘Taketori Monogatari’ is one of the oldest surviving fictional works.
Set to an original song composed by Keiichiro Shibuya, the story begins in the night of a full moon. Walking through the streets of Tokyo, Okina, a bamboo cutter in the original story played by dancer and performer Aoi Yamada, eventually arrives at a bamboo forest where she finds the protagonist, Princess Kaguya played by actress Hikari Mitsushima. The two set off for the neon lights of Tokyo. In a nightclub, they confirm their bond, while Mikado, the Emperor, played by actor Eita Nagayama, fell in love with Princess Kaguya at first sight, and takes her hand. However, Kaguya and Okina seek each other once again to defy their fate, before the princess is pulled back to the moon when the magic-hour-light of dawn appears.
The House’s Gucci Bamboo 1947 and Gucci Diana bags appear in the modern Japanese setting. Both bags represent a reiteration of heritage and an iteration of the Creative Director’s own legacy within the House’s Beloved lines.
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