Rémy Martin celebrates the 50th Anniversary of hip-hop with the final installment of the brand’s three-party trilogy. To create the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology, the brand joined forces with legendary mixtape DJs. Rémy Martin will also introduce the Mixtape Street Art Museum, a traveling exhibit spotlighting eight iconic DJs from five key cities across the USA, imagined by the illustrator, Xia Gordon.
The VSOP Mixtape Vol. 3 Limited Edition comes with a QR code on pack to discover the tasting notes of Rémy Martin VSOP Cognac Fine Champagne.
The Rémy Martin Mixtape Street Art Museum will spotlight eight DJs: Kool DJ Red Alert – From Harlem, New York, who is recognized as one of the founding fathers of hip-hop music and culture, DJ Spinderella – Brooklyn’s GRAMMY Award-winning DJ, producer, actor, rapper, writer, and global “turntablist;” DJ Cocoa Chanelle – Rapper, producer, radio personality, award-winning DJ and legendary “turntablist;” DJ Marley Marl – DJ, rapper and one of hip-hop’s first (and finest) super producers, DJ Yella – World renowned west-coast rapper, record producer, and film director from Los Angeles, DJ Jelly – one of the most influential mixtape DJs of the South, DJ Jay illa – one of the top DJs in Chicago and the official DJ for the Chicago Bears and Meta, and DJ Shortkut – The Bay Area’s legendary DJ and champion “turntablist.”
They all will be commemorated with unique murals across New York, Los Angeles, Chicago, Atlanta, and San Francisco. The imagery will use A.R. technology providing an interactive viewing experience that highlights the impact each DJ has made throughout their careers. Participants will be able to scan the individual QR codes integrated into each of the mural designs for a deeper look into each DJ’s story and the impact on music today. In partnership with iHeartMedia now through July 2023, participants who engage with the murals will be able to scan QR codes for a chance to win a pair of tickets to attend the Rémy Martin Mixtape celebrations in participating cities with iHeart.
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