Maison Hennessy introduces “Senses of Hennessy” cognac finder in its Travel Retail landscape. This multi-sensory, touchscreen console debuted this month at Les Caves Particulières in the Paris Charles de Gaulle airport (Terminal 2E), the store created in collaboration with Group ADP, Lagardère Travel Retail and SDA. This interactive sensory experience was also showcased and presented at the “Open Kitchen”, on the LVMH booth at Viva Technology 2022 in Paris from June 15th to 18th.
All travelers may now immerse themselves further in the emotion and passion behind Hennessy blends without even a tasting.
We wanted to offer travelers a new way of discovering the Hennessy cognac collection. In that spirit, Moët Hennessy is pioneering luxury experiences by combining technology and emotion. We want to invite customers to step into the Hennessy universe and find the blend that is perfect for them. – Edouard Dordor, Global Travel Retail Marketing & Business Director.
The “Senses of Hennessy” cognac finder creates a sensation of discovery by drawing on the senses of hearing, sight and smell in a way that appeals to all customers. Developed under the supervision of Renaud Fillioux de Gironde, Hennessy’s eighth-generation Master Blender, this interactive platform uses disruptive technology to spark interest and desire. Nature and its influence on cognac-making are showcased through images, impressions, scents, and sounds and-help customers intuitively refine their appreciation of cognac. After selecting their preferred flavor and olfactory notes, they are guided through the intense, full and fruity signatures of Hennessy X.O, Hennessy X.X.O, Hennessy V.S.O.P, James Hennessy and Hennessy Paradis cognacs.
Because Hennessy cognacs are blended using the finest ingredients, Master Blender Renaud Fillioux de Gironde worked with an expert perfumer to develop sophisticated olfactory signatures that reveal each cognac’s unique character.
While it’s impossible to fully reproduce the smell of a cognac through fragrance, olfactory precision is obviously essential to the Master Blender’s art. For me, working alongside an expert nose to share some of the various notes found in Hennessy cognacs was an enriching dialogue. The result is a powerful reminder that relying on all the senses – sight, smell, touch, hearing and taste – and the emotions they elicit is the reason we have been able to pass down Hennessy savoir-faire for eight generations. – Renaud Fillioux de Gironde, Master Blender
This immersive experience was brought to life through the collaboration between Hennessy and a leading-edge technological partner: AirParfum.
After debuting at Paris Charles de Gaulle airport, Les Caves Particulières Terminal 2E Hall K, the “Senses of Hennessy” experience will come to selected Travel Retail environments through the end of the year.
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