TAG Heuer has announced the signing of an Australian actor and the star of Euphoria, an American teen drama television series created and principally written by Sam Levinson for HBO, Jacob Elordi, as a brand ambassador who will represent the TAG Heuer Monaco. The star was spotted wearing a TAG Heuer Monaco with a black dial, white sub-dials and black alligator strap at the Academy Awards ceremony earlier this year.
I’ve always been drawn to things that are both classic and timeless so partnering with TAG Heuer was perfect for me. I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special. TAG Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation. – Jacob Elordi
To mark the legendary Monaco Grand Prix, TAG Heuer releases a new Special Edition of its iconic timepiece which bears the same name as the prestigious F1 race. This TAG Heuer Monaco was introduced in 1969, and in the late 1970s the watchmaker unveiled its chronograph with an entirely different look. The watch included the matte black case and dial of the legendary “Dark Lord”, with bright orange and white accents. Now, 50 years later, TAG Heuer is releasing a special edition of the timepiece.
Its case is made from Grade 2 titanium and is coated with DLC (diamond-like carbon). The DLC coating provides deep, rich color that will stand up to its intended use as the racer’s tool, with the case sandblasted to produce a grained finish.
The dial is constructed of two separate pieces, with contrasting finishes. The circle at the center of the dial has a satin-brushed circular finish, reflecting the speed and smoothness of racing. The exterior of the dial is sandblasted to create a grained finish. This grained finish reflects the grip of the tires and track. The chronograph registers have a black opalin finish, offering the perfect backdrop for the deep red chronograph hour and minute hands.
The rose gold used for the hands and markers provides another update of the Monaco chronographs of the 1970s. The deep black of the dial harmonizes with the gold of the markers and hour and minute hands. The hands are also treated with Super-LumiNova® which provides optimum legibility in any conditions, day or night.
The in-house Heuer 02 movement powers the newest Monaco. Using a traditional column wheel to actuate the chronograph and offering an 80-hour power reserve, the beautiful finishing of the Heuer 02 is topped with a rose gold-plated oscillating mass and proudly displayed through the sapphire caseback.
The watch comes on a black alligator leather strap that is fitted with a black-coated titanium buckle.
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