Jaeger-LeCoultre named Anya Taylor-Joy as a new Ambassador for the Maison. The actress has won several accolades, including a Golden Globe Award and a Screen Actors Guild Award, in addition to a nomination for a Primetime Emmy Award. In 2021, she was featured on Time magazine’s 100 Next list of “emerging leaders who are shaping the future”. As Jaeger-LeCoultre’s Brand Ambassador Anya Taylor-Joy stars a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. During the call Anya wears the Reverso Duetto Small in pink gold, which features a silvery-white dial on the front and a black dial and diamond-set gadroons on the reverse side.
The video was inspired by an historic phone call that had an impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement.
The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership. With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison. – Catherine Rénier, the CEO of Jaeger-LeCoultre
Anya Taylor-Joy was born in Miami to British-Argentine parents, and raised in Buenos Aires and London. The 26-year-old actress won rave reviews for her breakout performance in Robert Egger’s The Witch in 2016. A series of critically-acclaimed roles followed and, in 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of Beth Harmon won her a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award. This was followed by major roles in Edgar Wright’s Last Night in Soho and Robert Eggers’ The Northman, and she will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, as well as Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult. Anya is currently filming Furiosa, the Mad Max prequel.
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