The Oscar-winning actress and film producer Jessica Chastain fronts the GUCCI 25H timepiece campaign. Envisioned by Alessandro Michele, Gucci‘s Creative Director, the film and still images imply light-hearted humor that juxtaposed with the rigor of craftsmanship behind the House’s watchmaking.
Within the campaign film, Jessica Chastain wears a 40mm steel design with a dial framed by diamonds. The watch is presented with a thin multi-layer case and five-link steel bracelet, while the design is completed by precious diamonds, white dial and black caliber engraving.
A stream of consciousness renders time suspended – a pause in the dance between wonder and certainty – with a single statement bringing the focus back to the present. By reciting the phrase ‘It’s Gucci Time,’ Jessica Chastain showcases the House’s unexpected take on the world of luxury watches in the GUCCI 25H campaign.
The name, GUCCI 25H, is attributed to a particularly symbolic talisman for Creative Director Alessandro Michele. Inspired by sleek architectural forms, the GUCCI 25H timepiece is defined by its multi-layered, ultra-thin silhouette. Some automatic styles are equipped with the first in-house GG727.25 caliber, encased in an ultra-thin 7.2mm case with a sleek bezel and contemporary architectural details.
Jessica Chastain also showcases a new color-coded design for the Gucci 25th watch. Expected to be available soon, the timepieces are made in pink, blue, and green aluminum and feature an ultra-thin caliber adorned with a special wave pattern.
Be the first to leave a review.