Johnnie Walker releases an extremely limited edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To bring the Master Set to collectors globally, the brand partners with BlockBar.com (the world’s first direct to consumer NFT marketplace for luxury wine and spirits) and Vayner3 (the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk).
The limited edition Johnnie Walker Ghost and Rare series is made using irreplaceable “ghost” whiskies and other incredibly rare expressions from the Johnnie Walker reserves. This latest release explores the character of exceptional and rare whiskies from one of world’s most famous Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas. Nestled on the banks of the Forth and Clyde Canal, the distillery shipped its distinct scotch from Glasgow to ports across the world for nearly 200 years. Built in 1811, Port Dundas closed in 2010.
To celebrate the fifth installment and the first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, collectors are offered 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets that will be exclusively available on BlockBar.com. The Master Sets feature a physical 1L bottle with a signature by Emma Walker; the NFT bottle (digital version of the bottle); a unique digital art piece by award-winning generative AI artist and photographer, Ivona Tau; and access to an exclusive virtual storytelling experience with Emma Walker and Ivona Tau where they will share their inspiration behind their respective masterpieces. Those who burn their NFT will have priority access to the next Diageo drop on BlockBar.com. Ivona’s NFT art in this Master Set is inspired by the vital element and force of nature, water.
The Johnnie Walker team of expert whisky makers, led by Johnnie Walker Master Blender Emma Walker, selected the most distinctive expressions of maturing whisky from Port Dundas for this new limited edition. Walker chose a small number of distinctive, aged whiskies from the Johnnie Walker reserves, all matured in two different wood types to add depth and layers to the blend. Ghost and Rare Port Dundas features a touch of creamy vanilla notes from whiskies aged in second fill American oak casks and subtle wood spice from scotch matured in first fill highly charred American oak casks.
Emma and her team hand-selected two other “ghost” whiskies from the distilleries of Cambus and Brora before combining these with other very rare scotch from five iconic distilleries. Creamy, wood notes from Port Dundas embrace the vanilla and soft smoke from the “ghost” whiskies of Cambus and original stocks of Brora. Other very rare whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.
The 75 limited edition Ghost and Rare Port Dundas Master Sets will be available on BlockBar.com at 10AM ET on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) may be purchased from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to “burn” the NFT to redeem.
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