Agent Provocateur has launched an interactive video for its Christmas 2016 “Naughty or Nice” campaign starring English actress Juno Temple. The unique film is composed of two synchronized videos “Nice” and “Naughty”, which the viewer can switch between by tapping the screen. Both videos showcase Juno Temple’s two alter-egos bring up a different scenario. Agent Provocateur Christmas “Naughty or Nice” video will be promoted across the retailer’s social presence on Facebook, Twitter and Instagram, and appear on the Christmas shopping page of its website.
I have loved Agent Provocateur since I was 16. To me it is feminine lingerie with an edge; it is truly designed for women and in my opinion should be worn under everything –from sweat pants to ball gowns. It gives me a confidence which is mine and makes me feel good about myself. I think Agent Provocateur creates lingerie that is like artwork, but is truly wearable at the same time. Honestly, it’s the one thing I can depend on everyday that I know makes me feel good. – Juno Temple
It’s part of a wider campaign which will also see Agent Provocateur’s 120 stores decked out to match either the “naughty” or “nice” theme, with corresponding merchandise including bespoke wrapping and lenticular cards which show a different illustration from each angle, and a second phase of the digital campaign yet to come.
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