The promising model and Cindy Crawford’s daughter Kaia Gerber looks sensational fronting Chanel Spring 2018 Handbag Campaign. Karl Lagerfeld photographed the new campaign in Mademoiselle Chanel’s apartment, where every piece of furniture, every object is a bearer of authenticity, emotions, memories. Like the fawn suede sofa with quilted cushions immortalised in photographs of Gabrielle Chanel surrounded by her models and her dearest friends, and on which Kaia Gerber strikes a pose.
GABRIELLE bag, the new signature accessory, is renewed season after season. As carried by Kaia Gerber in tweed and patent leather, it expresses the spirit and creativity of the House. The 11.12 bag, in richly embroidered tweed or playful in coloured transparent PVC, illustrates a mood, a desire and travels through time, essential to every silhouette. The Boy CHANEL bag is a nod to Gabrielle Chanel’s passion to borrow styles from menswear and notably the hunter’s cartridge belts she wore over the shoulder and which provided direct inspiration. Finally, a vanity case and a camera case with their original shapes swathed in exotic leathers or charms.
Kaia Gerber made her Paris Couture debut at Chanel’s 2018 Couture show last month, and not long afterwards car Lagerfeld announced that together with the rising model they were co-designing a capsule collection for Chanel featuring read-to-wear and accessories called the Karl x Kaia Collection.
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