After gracing every Coco Mademoiselle fragrance campaign for the last decade, English actress Keira Knightley appears in Chanel’s latest advertising video for Coco Mademoiselle Eau de Parfum Intense. Directed by Johan Renck, the campaign portrays Chanel’s muse roaming the rooms of Parisian apartment the morning after a glamorous party, reflecting on pleasant memories of the night and eventually abandoning her lover to go about her day.
The campaign evokes the continued ideals behind the perfume, which, according to French luxury fashion brand, “is for all those who wholeheartedly embrace their folly, their passion and their excessiveness with an open smile.”
I wanted to remain close to the original formula, while giving it a whole new dimension. I wanted to increase the proportions of fractionated patchouli. Push it to the limit. Unleash its power on the skin without altering the freshness of the top notes. – Olivier Polge, Perfumer-Creator for the House of Chanel
Coco Mademoiselle Eau De Parfum Intense offers a powerful, addicting, and irresistible scent. It opens with a deep concentration of Patchouli, and the Amber accord intertwines with soft and feminine Amber accord, an intoxicating blend of Tonka Bean and Vanilla from Madagascar to leave a sensual trail. An intense new facet of the Coco Mademoiselle personality emerges to forge a powerful, deep, addictive fragrance that is irresistible in every way.
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