After being personally selected by La Perla’s creative director, Julia Haart for La Perla Spring-Summer 2017 campaign, American fashion model and television personality Kendall Jenner is the star of La Perla Pre-Fall 2017 ad. Set in the surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips, the campaign is inspired by the works of Georgia O’Keeffe and Peter Max. Kendall Jenner’s unique, self-assured elegance and contemporary charisma, accentuates the modernity of each piece she wears.
La Perla Pre-Fall 2017 ad campaign is art designed by Julia Haart and is captured through the inventive lens of the fashion duo Mert & Marcus. The campaign’s protagonist, Kendall Jenner is portrayed in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collections. The vibrant colors and molded shapes of the La Perla collection dominate the ads and the explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.
The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with floral embroidered detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.
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