Comedian, entertainer and businessman Kevin Hart teamed up with 11th generation tequila producer Juan Domingo Beckmann to introduce a new tequila brand, Gran Coramino. The brand’s first expression is one of the smoothest Reposado Cristalinos on the market.
Two years in the making, the uniquely balanced Reposado Cristalino is the 100% agave tequila that was first aged in Eastern European oak barrels and finished in California Cabernet wine casks. The liquid is then transformed into a Cristalino tequila – a unique slow-filtration process that Beckmann invented for the tequila industry more than 10 years ago – resulting in a complex, deeply smooth flavor with a crystal-clear appearance.
Gran Coramino is about people coming together and building a community that everyone can be part of. As someone who loves tequila, I’ve spent the past two years working with Juan Domingo to create a brand and product of the highest possible quality that is accessible to my fans. Juan is an undisputed leader in the tequila industry and, like me, strives for excellence in everything he does. Together with Juan and my partner James Morrissey from Global Brand Equities, we decided on every aspect of this product from the ground up. I wanted something different in the market, to tell a story that hadn’t been told before for my fans, for my culture, and a generation who has never tasted a Cristalino before. It’s the best-kept secret in tequila. – Kevin Hart, Founder of Gran Coramino Tequila
Gran Coramino owns every step of the tequila-making process from planting, selecting, and harvesting the finest blue Weber agaves from family-owned fields, to distilling and aging the tequila at La Rojeña Distillery in Tequila, Mexico – the oldest distillery in Latin America.
Gran Coramino will donate $1 from every bottle sold to support diverse entrepreneurs and small businesses, working with trusted partners in Mexico and the United States.
Gran Coramino Reposado Cristalino is available on GranCoramino.com, ReserveBar and at retail across CA, IL, TX, GA and NY. The $49.99 tequila will be available nationwide starting June 1st.
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