La Perla unveiled the Icons Wearing Icons campaign to showcase the most-loved pieces from its signature lines – Maison, Petite Macrame and Silk. The style-led ad stars women wearing La Perla’s staple Silk pajamas, Petit Macramé short slip dress, triangle bra, camisoles and separates, and La Perla’s signature bra style, their way. These Icons can be worn in a multitude of ways.
La Perla joined creative forces with French agency Maison Nue and photographer Vito Fernicola to translate their modern heritage to today’s woman.
The Icons Wearing Icons campaign demonstrates the concept of mixing La Perla with the wearer’s own wardrobe items, whether that be with jewelry, a classic blazer, or jeans. La Perla admires women who became their own Icon and prefer wearing pieces their way. Filling the wearer with confidence, the Icons styles are formed of La Perla’s signature pieces, brand staples that form an integral part of its story, re-invented and innovated season upon season. They represent the brand’s rich Italian artisanal heritage and a true expression of the house’s expertise.
La Perla’s mission is to intimately understand and empower the female form through beautifully crafted designs. A woman ahead of her time, Masotti established La Perla in 1954 in Bologna, Italy. She revolutionized the lingerie industry with the ultimate in craftsmanship. As women evolved over the decades, her designs for La Perla always evolved with them – to this day, the brand continues her legacy.
Maison is La Perla’s most timeless collection. Handcrafted in the Bologna atelier, it includes pieces made with Italian silk satin from Como and finished by hand with an antique and intricate Florentine ‘Frastaglio’ embroidery technique. Petit Macramé collection represents La Perla’s precious, romantic persona. This signature application was valued by founder Ada Masotti for its delicate, swirling effect across the skin. Silk line is comfortable and feels incredibly soft against the skin. Made from pure silk satin, the styles are effortlessly chic and can be worn to sleep in or as a luxurious separate during the day.