In a world where craftsmanship meets passion, horology transcends mere timekeeping and transforms into art. Such is the captivating tale of the collaboration between Louis Erard and The Horophile, an insider with an ardent devotion to the world of independent watchmaking. But this isn’t just about a collaboration; it’s about the convergence of creativity and commitment resulting in a stunning masterpiece – the La Petite Seconde Metropolis collection.
In the heart of this collaboration lies a profound connection that transcends the conventional boundaries of partnerships. The coming together of Louis Erard and The Horophile isn’t merely a meeting of brands; it’s a meeting of minds, an exchange of ideas, and a shared passion for horological excellence. It’s a handshake of mutual appreciation and gratitude. From these genuine encounters, horological marvels are conceived.
The La Petite Seconde Metropolis collection is more than a timepiece; it’s a testament to the power of unity. A beacon of shared cultures, perspectives, desires, and passions. It’s a celebration of collaboration that extends beyond the mechanical precision of watchmaking. This collection bears a message – a reminder that strength lies in togetherness. It’s a fusion of the creative prowess of Louis Erard, renowned for making fine watchmaking affordable, and the expertise of Amr Sindi, also known as @TheHorophile on Instagram, a marketing consultant to watchmakers and a producer of limited watch series.
And behind this collaboration lies a fraternal bond. Manuel Emch, the director of Louis Erard, and Amr Sindi share a profound friendship that spans over a decade and a half, adding a heartfelt touch to this remarkable partnership.
The La Petite Seconde Metropolis collection takes its inspiration from the dynamic energy of New York’s Art Deco style while infusing it with a contemporary spirit, giving rise to a new style – neo deco. This collection is the embodiment of a journey across time, seamlessly intertwining the glamour of the Roaring 20s with the sophistication of the 21st century.
In an unintentional homage, the collection pays tribute to the year of Louis Erard’s birth – 1929, the pinnacle of the Art Deco era. But the homage doesn’t end there. The collection also pays homage to the Jura region, the birthplace of Louis Erard, and its distinctive fir tree style, offering it a metropolitan twist.
Typography served as the starting point for the collection’s design, focusing on reimagining Art Deco numerals. This meticulous endeavor involved a meticulous selection of typefaces and intricate design processes, resulting in architectural numerals that resemble façade elements. The numerals play with light and shadow, blurring the line between being applied and engraved. The small seconds sub-dial is marked with simplicity, denoted by a single dot.
The dial and hands of the collection were meticulously designed, with circular numerals emulating a placement on a disc. This disc theme is central to the design, delineating the hour-minute dial and the seconds sub-dial. The disc’s three-dimensional center showcases concentric grooves that catch and play with light, creating an intriguing interplay of shadows.
The “Empire” baton hands feature a tribute to the modernity and grandeur of the Empire State Building. The intricate detailing captures the iconic skyscraper’s proportions, creating a mobile skyline on a clean, logo-free canvas.
Colors become characters in this horological saga, with three variations – slate, salmon, and tobacco. Each variation encapsulates a distinct mood and contrast, harmonizing with the 5N red gilded hands and numerals. The strap, made from grained calfskin, continues the color harmony with its cool brown, black, and chocolate shades.
A masterpiece in limited quantities, the La Petite Seconde Metropolis collection comprises 178 pieces – 59 in each color variation. Additionally, a unique model has been crafted exclusively for The Horophile, a testament to the significance of this collaboration.
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