Lamborghini 1:1 NFT – the world’s first Super Sports Car 1:1 NFT – will be auctioned off today together with the last Aventador Coupé ever produced. The Italian marque partnered with contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP]™ to connect three forms of art – design, music and cutting-edge technology – and create a never-before-seen collaboration. The Lamborghini Ultimate auction starts today, April 19 at 6:00 pm and ends on April 21 at 6:00 pm.
Aventador LP 780-4 Ultimae Coupé is the most powerful Aventador ever made. Fitted with the highest-performing standard-production naturally aspirated V12 engine in Lamborghini history, it comprises advanced technological solutions and unparalleled design. Krista Kim and Steve Aoki collaborated with Ad Personam, the exclusive Lamborghini customization program to create the one-of-one Lamborghini Ultimate. The car’s interior trim sports a gradient finish designed by Krista Kim that was inspired by the Mars Metaverse Sunset. The exterior livery features a gradient fade paint realized by mixing two different exterior colors Blue Nethuns and Nero Noctis. The rear bench will feature a custom orange embroidered logo that signifies the ultimate collaboration and intersection between Lamborghini, Krista Kim, and Steve Aoki. The car door kick plate will have personalized lighting in orange instead of the standard white.
One collector will own the Lamborghini 1:1 NFT collectible and will have access to VIP utilities, including:
- Digital replica of the custom-made physical Lamborghini Aventador LP 780-4 Ultimae Coupé, provided as a GLB file – the very first Lamborghini car for the metaverse.
- Exclusive virtual preview of limited-edition Lamborghini car models for future release
- Exclusive invitation to activities with the local dealer
- One time only access to the Lamborghini VIP experience depending on the region the buyer is from
- One time only private tour of the Lamborghini Museum (excluding flights/accommodation)
- One time only 15-minute virtual meet & greet with Krista Kim
- One time only 15-minute virtual meet & greet with Steve Aoki
- If the NFT fetches over €5,000,000, Lamborghini will hold a delivery celebration / dedicated event for the buyer.
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