At Milan Design Week 2021, Automobili Lamborghini celebrates the European unveiling of the Countach LPI 800-4, 50 years after the very first Countach was launched. Besides a limited-edition car, the exhibition space also houses the historic Countach LP400, the Aventador Ultimae – the last Aventador edition and a car that celebrates the naturally aspirated V12, and a space dedicated to design collaborations with Tecnomar and iGuzzini.
Lamborghini’s exhibition space in Superstudio Più, Via Tortona 27, was created in partnership with the CRA-Carlo Ratti Associati design and innovation studio. Three different Lamborghini cars are located within separate “dynamic boxes” hidden under curtains. While the pavilion becomes slowly activated with atmospheric lighting, a carefully crafted sequence of video projections, motion graphics and soundscapes are played to evoke the character and iconic silhouettes of the cars. The “dynamic boxes” are then fully unveiled to give visitors of Milan Design Week 2021 the chance to admire the vehicles from different angles.
Lamborghini designers will illustrate the marque’s design DNA throughout the event using sketching and tape drawing. These two techniques are still used daily within Lamborghini Centro Stile. Lamborghini’s heritage combined with up-to-date car design and techniques is the inspiration for the exhibition’s title: Future Is Our Legacy.
Visitors will also find the Scribit, a write-and-erase robot that can turn any vertical surface into an interactive canvas to display graphic and textual content. Scribit will sketch the decades-long evolution of Countach in real-time.
The exhibition also hosts the model 1:6 of Tecnomar for Lamborghini 63, the recently-presented motor yacht. This latest-generation motor yacht was born in collaboration between Automobili Lamborghini and Tecnomar, The Italian Sea Group brand. The first unit was already delivered to its owner.
The event also focuses on the partnership with iGuzzini. Together with Centro Stile Lamborghini, a new lighting solution has been created. Mya is a table lamp with high visual performance, created to be personal, customizable and therefore an exclusive piece for those who choose it. Its name “Mya” underlines the possibility of configuring the lamp according to personal preferences, aligning with the “ad personam” philosophy with which Automobili Lamborghini designs and manufactures its super sports cars.
The exhibition is open to the public as follows:
5 – 9 September 2021, 11 am – 9 pm
10 September 2021, 11 am-5 pm