Lamborghini has opened a floating pop-up Lounge at the Pearl Doha. The invite-only Doha Lounge is accessible from the exclusive Marina at Marsa Arabia and allows VIP guests and Lamborghini owners to experience the world of Lamborghini from 21st November to 18th December.
Lamborghini is a global brand attracting clients from myriad cultures, and we look forward to welcoming diverse international audiences in our various Lounge locations around the world. The Lamborghini Lounge concept gives us the opportunity to meet up with clients and friends of the brand: we have an established and growing dealership presence in the region, and we look forward to coming together with many owners both from the Middle East and more than 50 markets across the world as we showcase this unexpected and bold project. – Stephan Winkelmann, Chairman and CEO
The floating Lounge spans over a total of 320 square meters over two floors. Guests can enjoy a 360-degree experience offered by Lamborghini hospitality. A recreation of the original Ad Personam studio in Sant’Agata allows owners to customize their new Lamborghini with limitless options. The floating structure features Italian furnishings from Living Divani. The guests can admire the Tecnomar for Lamborghini 63 scale model – the luxury speed boat inspired by the performance of the brand’s super sports cars and the design of the Lamborghini Sián FKP 37. While on the second-floor visitors can have a deep immersion into the World of Roger Dubuis and explore the innovative watches of the brand.
During the Lamborghini Doha Lounge An official opening event – hosted by Automobili Lamborghini management, together with its Middle East & Africa dealer partners from around the region – 100 guests had a chance to witness the Urus Performante. The Super SUV features increased power of 666 CV and features a new lightweight, aerodynamic design, chassis set-up and sporty driving dynamics. A new Rally drive mode, dedicated to the Performante version of the Urus, allows the driver to experience supreme driving fun on loose surfaces. The Urus Performante delivers 850 Nm of torque at just 2,300 rpm, acceleration of 0-100 km/h in just 3.3 seconds, and a top speed of 306 km/h.
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