Automobili Lamborghini is marking its 60th anniversary in style. For the fifth consecutive summer, the iconic Italian luxury sports car manufacturer has unveiled an opulent and exclusive Lounge in the stunning coastal town of Porto Cervo. The Lamborghini Lounge Porto Cervo serves as a hub for welcoming Lamborghini owners traveling to Costa Smeralda and introducing new customers to the brand through exclusive events and thrilling driving activities amidst the breathtaking landscapes of Sardinia. Open until September 10th, the Lounge offers an immersive 360˚ brand experience, showcasing the latest products and embodying the essence of Lamborghini’s DNA.
All Lamborghini Lounges, whether permanent or temporary, are renowned for being a focal point for Lamborghini’s VIP customers and guests. They seamlessly blend the Lamborghini lifestyle with the latest product offerings, providing an unparalleled brand experience. The Lounge Porto Cervo, boasting an expansive 600-square-meter inside area along with a private patio, elevates this experience further.
Collaborating with partner Living Divani, Lamborghini has meticulously designed the furnishings of the Lounge, crafting an ambiance of sophistication and luxury. The Lounge exudes an unmistakable Lamborghini scent, adding to the sensory journey for visitors.
Within the Lounge, two of Lamborghini’s recent super sports cars steal the spotlight. The Lamborghini Revuelto, shining in Bianco Monocerus, stands as the marque’s first V12 super sports plug-in hybrid HPEV (High-Performance Electrified Vehicle), reflecting the company’s strategic focus on electrification. Accompanying it is the Huracán Sterrato in Verde Gea, exceeding expectations as the first eclectic all-terrain car, produced in limited quantities (all of which have been sold out).
Guests at the Lamborghini Lounge Porto Cervo are treated to an unforgettable brand experience. They can savor authentic Italian espresso in the living area, furnished by the brand’s Italian partner, Living Divani. Here, they can also explore the 3T bike Exploro Racemax x Huracán Sterrato, painted in Verde Gea to mirror the all-terrain V10-powered super sports car.
The immersive journey continues with the Lamborghini “Epic Road Trip” NFT projects. These digital artworks feature Lamborghini super sports cars as the protagonists, showcased in captivating locations that virtual travelers can explore through QR codes that explain the campaign.
At the heart of the Lamborghini Lounge Porto Cervo serves as a hub for welcoming Lamborghini owners traveling to Costa Smeralda lies the seasonal Ad Personam Studio. This dedicated area allows even the most discerning Lamborghini customers to unleash their creativity and configure the super sports car of their dreams. Offering an extensive array of exterior colors, interior upholsteries, finishes, and details, Lamborghini provides an innovative virtual configurator experience with the assistance of a product specialist. The brand’s primary Ad Personam Studio in Sant’Agata Bolognese also reopened recently after a significant expansion, presenting customers with an extensive portfolio of over 400 colors and limitless possibilities for personalization.
In alignment with Lamborghini’s commitment to sustainability, the Lounge Porto Cervo features five artworks from the “Inside Lamborghini” project by Italian photographer Lucrezia Roda. These captivating photographs exemplify how the factory in Sant’Agata Bolognese achieved carbon neutrality in 2015 and has maintained this status despite a doubled production site. Lamborghini’s dedication to sustainability is evident in various processes, such as using 95% water-based paint in the state-of-the-art paintshop, and employing upcycling methods for leather and carbon fiber.
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