The Parisian fashion label L’Art De L’Automobile collaborates with Porsche on a specially redesigned Porsche 968. The art car embodies the brand’s founder Arthur KarKar’s aim to transfer the perception of art to the automotive world. The vehicle will be showcased during Paris Fashion Week and will be on display as part of an art installation in the Marais district of the French capital from 30 September to 3 October 2021.
It took 18 months to create the 968 L’ART inside a Paris workshop. The basis of the art car is the Porsche 968, which marks its 30th anniversary this year. The styling of the car is inspired by the aesthetics of the streetwear label – it is based on the retro look of the early 1990s, but with a contemporary flair.
The roof of the fully functional vehicle has been removed, turning it into a roadster which is dressed in a shade of green developed by Kar and his team especially for the project. Another highlight is the rear, which is inspired by that of the classic Porsche Speedster. The taillights have been completely redesigned and feature ‘KAR’ lettering, which has also been used on L’Art sunglasses.
The interior of the art car is filled with products from Porsche partners like TAG Heuer, Recaro, and Bose. These include a one-off TAG Heuer stopwatch in the dashboard, created especially for the art car. The RECARO bucket seats were also customized by the project partners and are coated in bespoke leather from ECCO Leather EL3. Bose’s custom-designed audio system was integrated into the interior of the 968 including innovative speaker placements and elegant grille designs.
To celebrate the 968 L’ART, the label and Porsche launch two different capsule fashion collections. One is produced by L’Art De L’Automobile with their unique shapes. It will be sold at the exhibition during Paris Fashion Week in the Marais district (35/37 Rue des Francs Bourgeois, 75003 Paris), in high-end fashion stores and online. One highlight here is an exclusive Air Freshener created in collaboration with the cosmetics brand Byredo. The second capsule fashion collection includes six pieces and is produced by Porsche. It can be purchased in selected Porsche Centres as well as online from mid-October 2021.
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