Lexus joins forces with adidas, adidas S.E.E.D, Calty Design Research and 3D printing company Carbon to transform the all-new Lexus RX 500h F SPORT into a luxury vehicle inspired by Marvel Studios’ “Black Panther: Wakanda Forever”. The vehicle celebrates the recent launch of adidas’ “Wakanda Forever Collection.” Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap creates an automotive identity that matches the fashion collection.
The re-imagined exterior of the RX is dressed in the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps. Lexus badging is reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium ( ) AWD DIRECT4.
The students at adidas S.E.E.D (School for Experiential Education in Design) reimagined the all-new Lexus RX interior. Calty Design Research led them through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration. adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel.
The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. The steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D-FWD. The front head rests include Lexus’s signature emblem and the rear center head rest features adidas’s logo. Surfaces around the shifter are garnished in laser-cut wood and gold trim that accents the interior to help create a Wakandan-inspired in-car environment.
A limited release T-Shirt designed by the students at adidas S.E.E.D. will be offered to celebrate this partnership. The front of the T-Shirt includes an African Proverb “Educate a Woman, Educate a Nation” written in Wakandan stylized in traditional Japanese format, tategaki. The back of the T-Shirt is a tribute to mineral rich Wakanda’s Vibranium.
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