Two iconic British brands – an automotive company Lotus and Savile Row tailor Norton & Sons – joined forces to create a unique lightweight luxury driving jacket. This world’s most exclusive garment is only available to customers of the Lotus Evija, the world’s first British all-electric hypercar.
The driving jacket features a performance-oriented, lightweight contemporary design, and is fitted with advanced technical materials and sporting durability. Every Lotus Evija customer, male or female, can make a personal appointment at the shop, where they will experience the unique luxury of the Norton & Sons bespoke service. They will be measured and fitted and a unique pattern for their driving jacket will be drafted by hand by Norton & Sons’ master cutter. Each jacket will be individually hand-cut and hand-sewn.
The jacket’s unique design was created jointly by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr. Together they drew inspiration from the Lotus Evija hypercar and the car company’s successful racing heritage. It is made from a superfine lightweight water-resistant merino wool/nylon technical textile manufactured in Italy by Loro Piana, and features state-of-the-art Cobrax and Riri hardware.
The shape of the front pocket outlined with twin red stitching is inspired by the unusual design of the Lotus Evija’s ‘ribbon’ tail light. Detailing on the nape of the neck, both inside and outside the jacket echoes that motif and features a golden number 16 – the Savile Row address of the Norton & Sons’ shop. Other tributes to Lotus heritage include three underarm ventilation eyelets inspired by the Lotus Elan 1600 triple tail light design.
The technical eyelet knit lining is breathable, perforated to reduce weight, and includes a pocket perfectly sized to take the Lotus Evija key. A unique label celebrating the collaboration features the Norton & Sons wordmark, the Lotus roundel and strapline ‘For The Drivers’, and a new silhouette of the Lotus Evija hypercar penned by Anthony Bushell, the car’s lead exterior designer.