French actress and Louis Vuitton‘ Ambassador Léa Seydoux fronts Louis Vuitton Capucines 2021 leather goods campaign that was shot in a stripped-back setting. Photographed by Steven Meisel, the new campaign portrays the timeless elegance of the Capucines as well as the intimate relationship between a woman and her bag.
Named after the Maison’s first store which opened in 1854 on rue Neuve-des-Capucines in Paris, Louis Vuitton Capucines blends tradition with innovation and epitomizes the brand’s values of creativity, outstanding craftsmanship, and unparalleled traditional savoir-faire.
The Capucines MM handbag was first introduced in 2013. Crafted from full-grain Taurillon leather, it features a flap that can be worn two ways: outside to reveal a Monogram Flower, or inside to display the leather-wrapped LV Initials. The bag is light enough to carry all day long, by hand, on the shoulder, or worn cross-body with the detachable strap.
Reinterpreted season after season, this spring the House tells a new Capucines story. Garnished with a delicate frieze of metallic Monogram flowers, the emblematic bag is more feminine than ever. The MM model, in refined Noir with a crown of gold-toned blooms, is both chic and efficient.
Blending tradition with innovation, the thoughtfully designed Capucines bag is adorned with Signature LV initials, distinctive side rings, and a structured silhouette. Reinterpreted season after season, it is not simply a timeless handbag – it is a life-long companion.