K11 Group has revealed that Louis Vuitton Men’s Pre-Fall 2024 Show will be debut on the iconic Avenue of Stars in Hong Kong. This exclusive event, set to take place on November 30th, marks a historic moment for the city, further solidifying its status as a thriving economic and cultural hub on the global fashion stage.
The Avenue of Stars at K11 Victoria Dockside, with its stunning harbor views, serves as the perfect backdrop for this momentous occasion. As an integral part of K11 Group’s mega development project, K11 Victoria Dockside offers a unique blend of art, culture, retail, leisure, hospitality, and work experiences at the Tsim Sha Tsui harborfront, making it an ideal stage for Louis Vuitton’s debut.
K11 MUSEA, conceptualized by Adrian Cheng, Chief Executive Officer of New World Development and Founder & Chairman of K11 Group, is renowned for its cultural-retail concept. A hub for leading international brands, world-class art, and cultural events, K11 MUSEA has established itself as the “Silicon Valley of Culture,” providing an exceptional platform for the convergence of global fashion, luxury, art, and culture.
Louis Vuitton’s menswear creative director, Pharrell Williams, known for leaving an indelible mark in the fashion world, will showcase his creative vision and signature style in the Men’s Pre-Fall 2024 Show. Fresh from the success of the Spring/Summer 2024 collection at Paris Fashion Week, this event promises to enrich Hong Kong’s vibrant fashion landscape.
Louis Vuitton Men’s Pre-Fall 2024 fashion show follows a series of cultural highlights hosted by K11 MUSEA, including the Festival de Cannes Film Week, K11 NIGHT exhibitions celebrating haute couture craftsmanship, METAVISION NFT exhibition, and the “City As Studio” graffiti and street art showcase curated by Jeffrey Deitch.
Looking ahead, K11 MUSEA continues to push boundaries with upcoming exhibitions, including the immersive video installation by rising Thai artist Korakrit Arunanondcha and the world’s first YouTube pop-up café ‘Rhythm & Brews’ co-created with YouTube, showcasing the intersection of pop culture and modern lifestyle.
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