The Oscar-winning actress Emma Stone fronts Louis Vuitton’s latest advertising campaign The Spirit of Travel, that this year descends into the Californian desert. The Louis Vuitton woman and House’s new muse is photographed by Craig McDean.
Louis Vuitton Spirit of Travel campaign is set in a spectacular landscape that blends raw space and travel. Emma Stone dons pieces from the Pre-Fall 2018 collection, embodying a heroine who is daring, confident and always on the move. The quest for freedom and adventure in faraway places, this is Louis Vuitton’s spirit of travel.
I am very happy and proud to be working with a House as passionate as Louis Vuitton, as well as with the unique style and creations of Nicolas Ghesquière. – Emma Stone
The first Louis Vuitton campaign featuring Emma Stone highlights the Capucines bags, a signature of discreet elegance. Capucines represents the spirit of the House and its expertise in leather craftwork. Taking its name from the rue des Capucines in Paris, where Louis Vuitton opened his first store in 1854, the timelessly elegant Capucines bag is a testament to fine leather craftsmanship. It combines refined details, including a semi-rigid handle secured by jewel-like rings, with a spacious, functional shape offering two inside compartments. Its distinctive flap can be worn in two ways: outside to reveal the outline of a Monogram flower, or inside to show the LV initials.
The Spirit of Travel 2018 campaign will appear in the May issue of Harper’s Bazaar U.K., scheduled for release on March 30, followed by the May, June and July issues of leading magazines worldwide.
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