LOUIS XIII Cognac enters the world of gaming with The LOUIS XIII Mysteries, an online game in which players are required to find hidden codes to answer the game’s 13 puzzles. Players who successfully complete all 13 puzzles will be entered into a prize draw. The game is created around themes related to the history of LOUIS XIII, alongside its tasting ritual and the brand in general. Each code entered correctly will unlock a piece of information about the brand and will take players one step closer to entering the draw and winning an exclusive LOUIS XIII experience.
Accessible on the homepage of the LOUIS XIII website, players are given six weeks to try their luck and apply their cognac knowledge to solve the series of conundrums. During this period, players will be able leave the game and then come back, with play resuming from where they stopped.
Created by Numberly, The LOUIS XIII Mysteries game features slick monochromatic visuals and an enigmatic character. The design offers players a new, engaging experience of LOUIS XIII that breaks with the traditional aesthetics of cognac culture. For full digital integration, the game has been optimized for mobile and is shareable with the players’ online community. Every time a player finds a code and successfully completes a puzzle, they can share their progress on social media.
Every player who correctly solves all 13 puzzles will have a chance to win an exclusive curated LOUIS XIII experience. The winners will be awarded an exclusive culinary and LOUIS XIII experience for two.
After a US launch in September, The LOUIS XIII Mysteries game will be offered worldwide, and at the end of the year, LOUIS XIII will unveil a second edition with a brand-new set of 13 puzzles and prizes.