LOUIS XIII cognac brand and Blue Bite, the world’s leading connected products platform, joined forces to enhance the worldwide launch of THE DROP. This innovative connected product introduced by the House of Rémy Martin is designed to attract the attention of a new generation that cherishes spontaneous experiences. THE DROP contains 1cl of the LOUIS XIII blend and is available as a single bottle or as a 5-bottle collection.
A Blue Bite brand experience is limited only by one’s imagination. Our goal is to unlock the potential of products and brands by using connecting technologies that transform how consumers interact with them. In addition to providing compelling information at the point of sale, the dynamic experiences enable long-term consumer connections that generate multiple touchpoints throughout the product life cycle. – Melissa McDermott, Blue Bite’s Director of Growth, Europe
With THE DROP, LOUIS XIII invites a new generation to Think a Century Ahead with modern, elegant, and bold experiences. Blue Bite’s Connected Products Platform powers an immersive, personalized mobile experience to consumers via a QR code on each package. Scanning the code opens a direct, two-way communication channel that allows them to unlock and explore the LOUIS XIII universe, giving them access to an exclusive experience.
THE DROP brings to life the LOUIS XIII vision to become a cultural icon for a new generation of digital natives who are always on the move, spontaneous, playful, multi-taskers and multi-sharers. Blue Bite supports our vision by introducing carefully curated exclusive experiences that help customers discover the full scope of THE DROP with activations that are personal and unique to each user. – Jean-Philippe Hecquet, CEO of the House of Remy Martin
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