After launching “100 Years” – a two-part creative campaign – LOUIS XIII continues to express its unique relation to Time by paying tribute to Mother Earth in Believe in Time film. The film stars GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop (“Atlantics”).
These three female artists are all changemakers in their respective fields. Together with LOUIS XIII they bring the concept, Believe in Time, to life.
Time and space are really at the foundation of my expressions. I’m a strong believer that the space and time surrounding our work is just as important as the work itself, and world making has been a part of my practice for quite some time now. These ideas align with what is being expressed with LOUIS XIII’s creation, Believe in Time. The question of time is always in my container of consciousness while creating. In most of my own work, whether it be music, film, or sculpture, I try to give thought on how future generations will discover it; and so, to be aligned on these ideas gave me great interest in the type of projects LOUIS XIII has been creating. I’ve been a huge fan of Mati Diop’s “Atlantics”, and Guo Pei’s incredible craftsmanship and jumped at the conversations to collaborate with them. Being able to bring all of these facets of creation by composing an original musical score really brought this project to life. – Solange Knowles
Ornamented in Guo Pei’s piece of art, and incarnated by Solange, Mother Earth exemplifies what time is able to create over the centuries. The Chinese Couture artist Guo Pei dedicated more than two years to creating Mother Earth’s garment, sourcing the most precious fabrics, rocks and metals, and using Chinese ancestral techniques for the embroideries.
Imagined and developed by award-winning creative agency FRED & FARID Los Angeles, the film depicts the birth of the universe, the time it took for the Himalayas to be formed, the time for humans to learn how to use fire, the time it took to fly and the age of the oldest tree on earth “Methuselah.”
Solange Knowles’ featured original track was built in real-time: starting with one instrument, adding another layer, building upon all of the sonics and textures, the process building up to the larger idea that flourishes, culminates, and embodies the feminine spirit of Mother Earth.
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