Costa Smeralda is the consortium on the island of Sardinia, comprising the Marina of Porto Cervo, the Yacht Club, the famous Promenade and Pevero Golf Club, as well as legendary hotels. Smeralda Holding Company (wholly-owned by Qatar Investment Authority (“QIA”)), has signed agreements with LVMH Hospitality Excellence, to manage two of the most renowned and exclusive hotels in Costa Smeralda, Hotel Romazzino and Hotel Pitrizza. LVMH Hospitality Excellence is part of the world’s leading luxury group LVMH Moët Hennessy – Louis Vuitton.
The LVMH brand Belmond will manage the Hotel Romazzino, which will debut during the 2024 season as the “Romazzino, A Belmond Hotel, Costa Smeralda.” The Hotel Pitrizza will be managed by the LVMH brand Cheval Blanc. The hotel will continue to operate under its current name until 2026, when it will be rebranded as Cheval Blanc Pitrizza, Costa Smeralda, following the end of the renovation works. Both hotels were designed in the 1960s by the architects Luigi Vietti and Michele Busiri Vici. They both offer spectacular views facing pristine Mediterranean waters and celebrate the heritage of the region.
These changes support the Smeralda Holding Group’s long-term strategy to enhance and enrich the region as a best-in-class destination. This plan was launched in 2017 and includes, among others, tourism initiatives, the introduction of major F&B operators such as Nikki Beach, Zuma, Novikov, Beefbar and Matsuhisa and many more, while aligning with the unique character and heritage of the destination. This new partnership will bring increased employment and development opportunities for staff. All employees will remain employed by Sardegna Resorts S.r.l., which will also retain ownership of the hotels’ property and businesses.
This partnership strengthen LVMH’s lead in experiential luxury with two new exceptional destinations in Sardegna that will benefit from all the know-how and expertise of the Belmond and Cheval Blanc brands.
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