LVMH announces partnership with award-winning environmental not-for-profit Canopy. The company works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect the last frontier forests. Over 3.2 billion trees are cut down every year to produce paper packaging or to make fabrics like viscose and rayon for clothing. Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives work in partnership with brands to change supply chains, save forests, and bring alternative NextGen Solutions from the margins of the marketplace to the mainstream.
LVMH’s Pack4Good and CanopyStyle commitments set ambitious targets, prioritize innovation, and apply to all of its iconic 75 Maisons. The conglomerate’s commitment ensures that its supply chains for paper, paper packaging and fabrics are free of fibre from the world’s Ancient and Endangered Forests by the end of 2022. LVMH will influence its supply chains to protect the world’s remaining forests and endangered species habitat and forward the Free, Prior and Informed Consent of communities and Indigenous rights and title.
LVMH’s Initiatives For the Environment Program (LIFE 360) recognizes and celebrates the importance of the world’s Ancient and Endangered Forests as key to the world’s biodiversity and our ability to address climate change. We are pleased to be a CanopyStyle and Pack4Good partner, an integral step as we continue to ensure the highest environmental performance for our products and supply chains. – Hélène Valade, Environment Development Group Director, LVMH
LVMH and its Maisons will also support the development of Next Generation Solutions. These circular economy alternatives include smart design as well as new innovations such as the use of agricultural residues, recycled textiles, and microbial cellulose to manufacture paper, packaging and textiles instead of endangered forest fibre.
4.8 billion years of evolution has delivered us all an extraordinary natural inheritance that no one can afford to waste. We are thrilled that LVMH and all of their iconic Maisons are now working with Canopy to add conservation of the world’s priceless forests and climate to their legacy. – Nicole Rycroft, Executive Director, Canopy
LVMH’s commitments will influence the transformation of unsustainable supply chains and the development of life-affirming value chains.