In a dazzling display of art, nature, and sustainability, Maison Perrier-Jouët has chosen the vibrant city of Tokyo as the stage to unveil its latest campaign, ‘Fill your World with Wonder.’ The campaign, featuring the talented French actor and director Mélanie Laurent, offers a unique perspective on our relationship with nature and the positive impact we can create for a better future.
From October 11 to 29, 2023, Maison Perrier-Jouët will captivate Tokyo with a pop-up space, aptly named The House of Wonder. This space serves as an exclusive preview of the campaign before it embarks on an international journey to the US, South Korea, Singapore, continental China, and Hong Kong.
At the heart of this campaign lies a profound commitment to environmental stewardship. Maison Perrier-Jouët announces a groundbreaking initiative in collaboration with the UNESCO World Heritage Champagne Hillsides, Houses, and Cellars Mission. The mission aims to enhance biodiversity in the Champagne region by establishing protected spaces and green corridors, a testament to the house’s dedication to sustainability.
This initiative builds upon Maison Perrier-Jouët’s decade-long commitment to environmental responsibility. The house has been actively involved in an experimental regenerative viticulture program covering 27 hectares of its vineyard. With a bold vision, Maison Perrier-Jouët aims to extend this program to its entire vineyard by 2030, showcasing its leadership in sustainable viticulture practices.
The film, directed by the renowned Japanese director Show Yanagisawa, premieres the campaign with an opening sequence featuring the iconic Japanese anemone. This flower, crafted by the visionary Art Nouveau artist Emile Gallé in 1902, symbolizes the inspiration drawn from nature by Maison Perrier-Jouët. Mélanie Laurent beautifully captures the essence of the campaign with the words, “It all starts with a flower,” emphasizing the interconnectedness of all living things.
The House of Wonder pop-up space in Tokyo not only serves as the backdrop for the campaign premiere but also as a platform to share Maison Perrier-Jouët’s positive vision for the world. The immersive experience invites visitors to delve into a world where art, nature, and sustainability converge, fostering a sense of wonder and appreciation for the beauty that surrounds us.
As Maison Perrier-Jouët takes the lead in championing a desirable future, the ‘Fill your World with Wonder’ campaign encourages individuals globally to reflect on their relationship with nature and join the movement towards a more sustainable and harmonious world. This exclusive preview in Tokyo marks the beginning of a journey that transcends borders, inviting people worldwide to fill their worlds with wonder and contribute to a brighter tomorrow.
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