Mandarin Oriental Jumeira, Dubai opens Kind by M.O., a new beachside eco-conscious concept store that offers a collection of fully sustainable resort wear, swimwear and accessories.
Kind by M.O. represents Mandarin Oriental Hotel Group’s principle of ‘Acting with Responsibility’ and its journey to make life ‘Naturally Better’ for the planet, communities and guests. The concept is inspired by Dubai’s initiative to build a green economy that positions the city as a global leader in sustainability and social responsibility.
Kind by M.O. is our way to encourage kindness towards the earth, our community and even to one another. This new concept reaffirms that sustainability is front and centre in everything we do at Mandarin Oriental, offering our guests an opportunity to shop responsibly in a pristine seafront setting. – Werner Anzinger, General Manager of Mandarin Oriental Jumeira, Dubai
The eco-conscious concept store invited disabled Emirati artist Asma Baker to design the boutique’s logo. A talented creator on the Autism spectrum, Asma used elements of her signature Little Heart People art collection for the visual identity.
Kind by M.O.’s dedication to sustainability runs all the way through the store from recyclable clothing tags that can be replanted to grow flowers to custom-made mannequins made from 100% recycled materials. The allure of this new destination is further enhanced by its commitment to ethical principles and transparency in everything it does. The store aims to become a zero-waste business in every aspect of its operation and source the most sustainable products available in each category.
Thoughtfully designed products by 10 fully sustainable, cruelty-free brands will be offered for sale alongside Mandarin Oriental-branded items, many of which have their own giveback initiative to a charity or organization with aligning values.
Be the first to leave a review.