McLaren Geneva – luxury, high-performance sportscars and supercars manufacturer’s showroom in the Swiss-French region – celebrates the official appointment and commencement of business. The retailer’s range of road-going models comprising GT, Supercars and Ultimate car, was set against the backdrop of Lake Geneva.
McLaren Geneva joins McLaren’s retailer network in Switzerland alongside existing facilities in Zurich and Lugano. The new retailer will cater to customers situated in the Romandy cantons of Switzerland. It is operated by luxury brand specialist, Pegasus Automotive Group SA and becomes the 37th official McLaren showroom in the Europe, Middle East and Africa region.
Although the facilities will open later this year, the Pegasus sales team is already working with customers on the cars and bespoke color, trim, and options available across the McLaren Automotive new model range.
It is great to see our range of models on display in a city world-renowned for automotive excellence and passion and the appointment of a new McLaren retailer in this key market is a very positive way in which to begin the second decade of sales operations for McLaren Automotive. Our model line-up of GT, two supercar models in the all new McLaren Artura High-Performance Hybrid and the 720S, and the rare and exclusive Ultimate cars sees McLaren ideally positioned to emerge from the Covid-19 pandemic into an exciting new era. – Brett Soso, Managing Director – Europe, Middle East & Africa, McLaren Automotive Ltd
The 2021 McLaren range includes the GT, as Sports Series production came to an end in December 2020. The all-new Artura High-Performance Hybrid that was revealed in February expands the McLaren supercar portfolio, lining up alongside the 720S and 720S Spider. Beyond this are the McLaren Ultimate models – ultra-exclusive hypercars. McLaren Geneva selected the McLaren Senna as the Ultimate representative.