Gucci has rolled out a new timepiece and jewelry campaign. Shot by photographer Julia Hetta the new ad evokes Flemish still life paintings from the Dutch Golden Age and is fronted by Chris Lee, the ambassador for Gucci timepieces and jewelry in Asia.
Li Yuchun, also known as Chris Lee, is a Chinese pop singer and actress who achieved fame when she won the nationwide singing contest Super Girl in 2005. She is considered to be the mother of the unisex look in China and one of few Asian performers whose popularity spread beyond China. At MTV 2008 Asia Awards ceremony she was named favourite artist from China, and in 2013 Li won in the worldwide act category at the MTV European Music Awards (EMA), another indication of the extent of her international appeal.
In the new campaign,the singer and actress wears Alessandro Michele’s latest timepieces and jewelry designs including a G-Frame watch with House Web mother of pearl dial and a Le Marché des Merveilles necklace, bracelets and rings in yellow gold enriched by diamonds.
GG Running yellow gold chevalier ring features the Double G symbol which is inspired by an archival design from the ’70s—a hallmark era of the House—is designed as a chevalier ring, crafted in 18k yellow gold. The feline head continues to be a defining motif of the House. Crafted from 18k yellow gold, Le Marché des Merveilles ring is enriched with diamond-set eyes and a black onyx with a center diamond on the opposite side. When worn the ring shows the onyx but when removed the feline head is visible and adds an unexpected yet powerful detail.
Christ Lee is also rocking the G-Frame watch. Refined and elegant by definition, the timepiece comes with mother of pearl dial and interchangeable Ayers strap. The bee, a recurring House code, is present on the dial as indexes.
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