To inspire women to empower each other, learn from each other and grow together, Mercedes-Benz and an American singer, songwriter, and actress Alicia Keys collaborate on the “Keys to Success” campaign. It shows how the global partner of the luxury car brand mentors women in the music industry worldwide through the organization she co-founded, “She Is The Music”. The campaign reflects the belief supported by Mercedes-Benz that diversity is a driver for creativity and innovation.
The campaign was produced during a songwriting camp hosted by the “She Is The Music” organization by Alicia Keys at the legendary Jungle City Studios in New York City. The artists individually reinterpreted songs from the current album of the singer. The resulting tracks will be published on Mercedes-Benz social media channels as part of the “Keys to Success” campaign.
Launched in 2015, the “She’s Mercedes” initiative provides women with the chance to expand their own networks, and inspire and empower each other at exclusive experiences and events. “She Is The Music” is a global nonprofit working to increase the number of women in music and transform the gender landscape of the industry. It includes creators, publishers, record labels, talent agencies, management companies, industry groups, think tanks, media companies, streaming services, and more.
The Diversity & Inclusion Management at Mercedes-Benz relates to equal opportunities for all employees. The aim is to attract and develop the best-qualified specialists and managers for the company – regardless of age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and worldview, sexual orientation, and social origin.
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