Mercedes‑Benz and Moncler announced a new collaboration, inspired by the design and heritage of both brands. This partnership explores shared brand values: a strong passion for innovation, concise design language and a first-mover approach to cross-cultural co-creation. Mercedes‑Benz and Moncler partnership underlines the automaker’s strategy to explore new realms across fashion and culture with the aim to challenge expectations and interact with broader audiences beyond automotive. The collaboration also highlights Moncler’s evolution beyond fashion and into new spheres of design.
A unique design art piece created exclusively for the collaboration by Gorden Wagener, Chief Design Officer Mercedes‑Benz Group AG, will be showcased by Mercedes‑Benz as a partner at Moncler’s “Art of Genius” live show on 20 February at 8:00 pm GMT local London time (9:00 pm CET). Since 2018, Moncler Genius has presented the power of collaborations in the luxury industry and now evolves again as a dynamic new platform for co-creation. The reveal will be broadcasted via livestream at Moncler.com.
Over the years, Mercedes‑Benz has built authentic relationships across creative fields spanning fashion, photography and art, and uses its initiatives to support emerging design talent, collaborations, fashion week partnerships and live events. Moncler is famous for combining style with constant technological research assisted by experts in activities linked to the world of the mountain. Moncler manufactures and directly distributes the clothing and accessories collections under the brand Moncler through directly operated physical and digital stores as well as selected multi-brand doors, department stores and e-tailers.
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