After announcing a new collaboration, Mercedes‑Benz and Moncler revealed PROJECT MONDO G. The art piece recreates the iconic Mercedes-Benz G-Class with the distinctive design codes of Moncler by combining the characteristic G-Class features with Moncler’s puffer jacket. It was showcased at the Moncler “The Art of Genius” show during London Fashion Week.
The collaborative art piece PROJECT MONDO G marks Moncler’s first automotive partnership. It merges the characteristic features of the iconic Mercedes-Benz off-roader G-Class with the style-defining Moncler puffer jacket. Building a spectacular contrast with the angular design of the G-Class and the soft, flowing lines of the quilted textile. PROJECT MONDO G invites to experience the transformation of a formerly pure utility-focused object into a design. Its impressive dimensions are: 4.6 m length, 2.8 m height, 3.4 m width (with wheels) and 2.5 tons weight.
The rough patina refers to functionality and practicality. This forms the visual counterpoint to the perfect, high-gloss reflective surfaces that underpin the claim to luxury. The PROJECT MONDO G has the huge zipper – a deliberately striking and eye-catching element. The zipper is a practical reference to the versatility and variability of both products, vehicle and jacket.
The art piece is showcased in the campaign that accompanies the Mercedes-Benz and Moncler co-creation. The visualization stages a magical winter landscape inspired by the main themes of outdoor durability and limitless discovery opportunities with the off-roader G-Class as basis of PROJECT MONDO G and the puffer jacket of Moncler.
The look and feel is an imaginary universe with low gravity that interprets the art piece with fashionable moments by models wearing looks designed with Moncler collection items. The campaign set design mirrors the art piece reveal at the “The Art of Genius” show presenting the ability of the G-Class and the Moncler puffer jacket to withstand even in the harshest conditions. The campaign was shot by the recognized director and photographer Thibaut Grevet.
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