The future of the automotive industry is electrified and digitized, and Mercedes-Benz is at the forefront of this transformation. The recently unveiled Mercedes-Benz Concept CLA Class at IAA Mobility 2023 in Munich, Germany, serves as a glimpse into the brand’s upcoming family of vehicles and embodies the company’s vision to redefine the entry-level vehicle segment.
The Concept CLA Class represents the forerunner for an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. This family of vehicles, designed on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, is a testament to the brand’s commitment to elevating this crucial vehicle class in line with their long-term portfolio strategy.
The heart of this new electric age lies beneath the surface with the MMA platform, which promises to be a game-changer. With a focus on sustainability, safety, and cutting-edge technology, Mercedes-Benz aims to lead the charge towards a carbon-neutral future. The MMA platform supports next-generation electric-drive systems, targeting a remarkable range of over 750 kilometers (466 miles) based on WLTP standards.
Inside the Concept CLA Class, innovation continues with the introduction of the new operating system “MB.OS,” which provides an unparalleled user interface and user experience (UI/UX). The MBUX Superscreen, derived from the VISION EQXX, showcases advanced real-time graphics, ensuring that drivers and passengers are seamlessly connected to their vehicle’s digital capabilities.
Mercedes-Benz places sustainability at the core of the Concept CLA Class. From almost CO₂-free steel and CO₂-reduced aluminum to sustainably produced and processed leather upholstery and trim made from recycled materials, every aspect of the vehicle’s design incorporates environmentally conscious materials.
The Concept CLA Class represents a new era in the brand’s design language, combining intelligence and emotion to create an unmistakable visual identity. The use of LED lighting, the iconic three-pointed star, and a sleek, dynamic exterior design all contribute to a striking and futuristic appearance.
The interior of the Concept CLA Class blends analog and digital elements to create a tech-infused minimalist elegance. Sustainable materials like recycled cellulose, hemp, and renewable leather upholstery add to the futuristic atmosphere. The MBUX Superscreen dominates the cockpit, providing a dynamic and individualized user experience.
Under the hood, the Concept CLA Class boasts an advanced electric drive unit (MB.EDU) with exceptional power and efficiency. The drivetrain combines an 800 V electric architecture with a battery featuring outstanding energy density. With anticipated ranges exceeding 750 kilometers (466 miles), this electric vehicle sets new standards in its class, with an energy consumption rate of just 12 kWh/100 kilometers.
Mercedes-Benz is committed to reducing the carbon footprint of its vehicles, and the Concept CLA Class is no exception. The brand is investing in the decarbonization of materials like steel and aluminum and using renewable energy sources in production. Additionally, the vehicle’s battery production and cell manufacturing process are net carbon-neutral, reducing emissions by 40 percent.
Lastly, the Concept CLA Class offers a glimpse into the future of electric vehicle integration with the energy grid. With bidirectional charging capabilities, the vehicle can act as a mobile energy storage device, offering Vehicle-to-Home (V2H) and Vehicle-to-Grid (V2G) applications. This technology aligns with Mercedes-Benz’s commitment to sustainability and innovation.
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