The Mercedes-EQ Formula E Team announced a new partnership with Seedlip, creator of the world’s first distilled non-alcoholic spirit. The partnership aims to drive positive change on our planet. As Formula E events take place in metropolises around the world, the series provides a perfect arena for both parties to showcase their core values of sustainability and innovation to a wide audience.
We are really proud to partner with such an innovative and pioneering team, that like Seedlip holds pace, disruption and nature close to heart. The future of drinking and future of racing has begun! – Ben Branson, Seedlip Founder
Launched in November 2015, Seedlip is now sold and served in over 37 countries around the world. The world’s first distilled non-alcoholic spirit offers an alternative to overly sweet or fruity options and is served around the world from London, Barcelona, Taiwan, Stockholm, Berlin, Copenhagen, Milan, Hong Kong, New York, Los Angeles, Cape Town, San Francisco, Sydney & Melbourne.
Seedlip is a young and dynamic brand that is a great fit for our team because it shares our passion for innovation and technical excellence. We have both set ourselves the objective of driving positive change on our planet. At the same time, our brands are pioneers in their respective fields – electric mobility on the one hand and distilled, non-alcoholic spirits on the other. Because Formula E events are staged in metropolises around the world, the series provides a perfect arena for both partners to combine lifestyle, sustainability and innovation with racing and electric mobility. – Ian James, Team Principal
As part of the partnership, Seedlip will be available on race days and will be bringing their activations to life at the upcoming events in New York and London.